RaesWear — Pouch Pants that Solve the Storage Problem

Thursday, 23 July 2015 16:49 by Info@YesVirginia.org
When entrepreneur Leigh Cockram was traveling on business in the summer of 2012, she struggled to find a way to store her hotel key, money and phone while going for a run. She thought, “There’s gotta be a better way,” so she created one...

When entrepreneur Leigh Cockram was traveling on business in the summer of 2012, she struggled to find a way to store her hotel key, money and phone while going for a run. She thought, “There’s gotta be a better way,” so she created one.

The RaesWear concept includes a patented design with a front and back pocket along the entire length of the waistband. The runner uses one of two access points on the front and back to stow a variety of gear, without the fear that it will slip out or pull on their shorts or tights.

The company was named after Leigh’s grandfather, Ray, who was a gunner in the Army Air Corp. during World War II. Rae became a family name passed down to future generations and was a nice pun on race wear, while honoring the legacy of service established by her grandfather.

Leigh began making prototypes herself in 2012, and was directed by The Launch Place to a designer in North Carolina to make additional samples. Realizing she wanted to work closer to home and manufacture the products in Virginia, Leigh connected with Mollie’s Originals in Martinsville in 2014, and they have been manufacturing the products ever since.

RaesWear began with one pair of running tights and has grown to 13 products, including shorts, skorts, capris, tights and pants. While initially designed for athletes, customers are using the clothes for both exercise and throughout the day.

The company’s website at www.RaesWear.com was launched in December 2014, and products are sold online and at Mollie’s Originals. Leigh and her husband have used grass roots efforts, from social media YouTube videos, to appearances at marathon expos, to get the word out. They plan to start a paid advertising campaign shortly. 

They have also received requests to develop a product for men, and are currently working on a menswear line.

In true entrepreneurial fashion, Leigh has kept her day job and works on RaesWear at night and on the weekends from her home. Her husband has transitioned to support RaesWear full-time. 

“The best analogy I can give for running a business is being pregnant. You’re excited and nervous and you stay up at night wondering if things will be okay. And then you have your baby and it’s wonderful, but you’re always stressed and going through peaks and valleys, wondering if you’re doing the right things to make your child a success. It’s a true roller coaster, but very rewarding to take an idea from concept to reality all on our own,” said Leigh Cockram.

RaesWear is another strong example of the innovation and creativity of Virginia entrepreneurs. To learn why the Commonwealth is a great location to grow a business, click here.

Leigh Cockram, RaesWear owner, stands next to a display of her company’s pocketed athletic products at Mollie’s Originals in Martinsville, Va. Photo courtesy of Leigh Cockram.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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YesVirginia Business Blog | Check out VEDP’s Ad for the UCI Road World Championships on NBC Sports

Check out VEDP’s Ad for the UCI Road World Championships on NBC Sports

Tuesday, 22 September 2015 16:41 by Info@YesVirginia.org
As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week. Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years...

As many of you are already aware, the 2015 UCI Road World Championship cycling event is taking place in Richmond this week.

Excitement has built around the event, which is returning to the U.S. for the first time in nearly 30 years. It is a huge coup for Richmond to have been selected as the host city and furthers its reputation as a global destination. The championships are held annually in an international city chosen by the Union Cycliste Internationale through a competitive bidding process.

With 450,000 spectators expected to watch the race onsite and a TV audience in the hundreds of millions, this is certainly a tremendous opportunity to represent Virginia on the world stage. 

The Virginia Tourism Corp. has partnered with Richmond 2015, the organizer of the nine-day event, and will air 500 30-second commercials across U.S. domestic television broadcasts during the event. As part of Virginia's sponsorship, VEDP received a portion of these spots and produced a new commercial tailored to the UCI event that is airing on NBC Sports Network during the race this week.

VEDP worked with Richmond companies Elevation Advertising to create the ad and The Branching to produce it. Overcoast developed the original background track, incorporating the cycling sounds.

Richmond is fortunate to have a strong cycling culture and was able to draw upon local talent to film the ad. We’re grateful to Carytown Bicycle Company, who provided items for the shoot, and local cyclist John Eiler, who rides for Team Carytown Bicycle Company and appears in the commercial.

Sports commentators have already remarked on the beauty of the city and the diverse and challenging courses that Richmond offers to competitors.

To learn why Virginia is a great place to live, work and play, click here. Check out our TV ad below.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© Copyright 2017

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.