While working as a geo-political analyst for the Department of Defense, Anslem “J.R.” Gentle came up with an idea for an entertainment and promotion company.
J.R. saw how lesser-known musicians would advertise their upcoming performances on posters and realized even people who saw the posters were not likely to attend the concerts because they weren’t familiar with the music. Thus was born the idea for GigDog — a streaming interactive internet radio station that only plays the music of bands scheduled to perform in the local area within the following six weeks.
What helped turn GigDog from an idea into a real company was access to the UVA i.Lab, an incubator for start-ups in Charlottesville, Va. The i.Lab is the revamped version of the Darden School incubator and includes a newly-renovated space and expanded program. It is unique because it is open to both UVA students and members of the Charlottesville community.
UVA’s i.Lab includes office space with access to a 3-D printer for prototyping, a “pitch” room, workshop, large meeting area, media rooms with Skyping abilities, and a full coffee shop and collaboration area. Applications are due in early January and the year-long program begins in the spring. i.Lab can accommodate 25 companies per year and offers entrepreneurial workshops, a speaker series on topics of interest, and access to professors and the 11 schools within UVA.
GigDog was incorporated in the summer of 2012 and joined the i.Lab pilot program. GigDog’s benefit to both musicians and consumers has allowed it to grow quickly — it became operational in January 2013 and has grown from 14 bands and 16 venues in Charlottesville to more than 500 bands and 445 venues in five cities.
“As an entrepreneur, being in an environment of like-minded people is paramount,” said GigDog founder J.R. Gentle. “I had the whole of UVA and Darden as a resource. If I needed help with marketing or finance questions I could talk to those professors. I also learned just as much talking to the fellow entrepreneurs in the program.”
GigDog has just launched a RocketHub crowdfunding campaign to expand into additional cities. To experience GigDog visit http://www.gigdog.fm/ and to learn more about the UVA i.Lab visit http://www.ilabatuva.org/
GigDog founder J.R. Gentle chats with another entrepreneur and i.Lab director Philippe Sommer (left to right).