Volvo Trucks Opens New Customer Experience Track in New River Valley

Thursday, 21 August 2014 15:54 by
Last week, Governor McAuliffe celebrated the opening of Volvo Trucks’ new Customer Experience Track with a ribbon-cutting ceremony in Dublin, Va...

Last week, Governor McAuliffe celebrated the opening of Volvo Trucks’ new Customer Experience Track with a ribbon-cutting ceremony in Dublin, Va.

The 1.1 mile track features two paved lanes, straight-a-ways and eight percent super-elevated curves to simulate highway conditions. There is also an off-road portion to replicate more challenging conditions, showcasing the range of the company’s Class 8 vehicles.

The track is located on the company’s nearly 300-acre New River Valley campus, which contains the largest Volvo Truck manufacturing facility in the world at 1.6 million square feet. The plant is certified to ISO 500001 energy, ISO 9001 quality and ISO 14001 environmental standards.

The company drew from the expertise of its advanced manufacturing workforce to design and build the track. Employees even had a role in naming it the Twin Oaks Track after deciding to keep two oak trees in the center of the course.

Market demand has made significant strides since the recession, with the plant employing more than 2,500 workers. Earlier this summer, the company invested $69 million to add state-of-the-art equipment and redesign the facility to further improve efficiency and product quality, creating 200 new jobs in the process.

The track will likely draw additional customers to the New River Valley region to visit the plant and test drive potential Volvo Truck purchases.

It also augments Virginia’s thriving automotive industry which includes assets like the Virginia Tech Transportation Institute, National Tire Research Center, SoVA Motion, National Crash Analysis Center, CCAM, C-CARE and the Virginia Modeling and Simulation Center, to name a few.

To learn why more than 150 automotive companies call Virginia home and have announced $1.1 billion in capital investment over the last 10 years, click here.

Governor McAuliffe takes a test drive on Volvo Trucks’ new Customer Experience Track in Dublin, Va.


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